In Delhi, the poor are pitted against the middle class, with the former led by Arvind Kejriwal and the latter by Prime Minister Narendra Modi.
'Narendra Modi is single-handedly changing the formula to win elections. With money, human resources, mobile technology, the Internet, advance planning and tremendous confidence, he has spread his image more in UP villages than in urban areas.' Rediff.com's Sheela Bhatt reports from Lucknow on how Team Modi is changing the rules of the election game.
'This is not a small change, it's a BIG change. People wanted to hear the voice of their PM. They can do so now. This is a big parivartan.'
